From Euphoria to Deception: The Mirage of Digital Cultures and Neoliberalism
This essay seeks to discuss to what extent neoliberal capitalism has influenced global digital cultures and how this power relation is also present in Chile’s return to democracy. Based on Ernesto Laclau and Chantal Mouffe’s conception of hegemony, this paper will argue that due to neoliberalism’s hegemonic character, it has played a fundamental role in the birth and development of digital cultures. However, this is not a vertical exchange but a reciprocal one. Global digital cultures have shaped how we interact with neoliberalism, and in a similar way, neoliberalism itself.
